Forget spending trends, gross national product data, personal income and outlay analysis. Ignore new construction numbers and manufacturer shipment, inventory and orders reports. I’ve come up with a better economic indicator. The longer we go without reading or hearing the following qualifier, the better our economic condition:
“In these economic times,…”
Nary a day goes by without crossing paths with those four words. Nary, I say! Turn on the news, pick up the paper, click on an article and I defy you to make it through the day without being reminded that the economic times to blame for — whatever — are “these”. Sometimes the adjectives “trying”, “difficult”, or “troubling” are unnecessarily plugged in before “economic”, as if we need to be reminded that said economic times are not “booming”. Aren’t we now at the point where we know that certain limitations in our actions are no longer affected by the economy of, say, 1644, or that of the distant future?
Do you know what I think it is? I think saying something like, “In these economic times we need to tighten our belts and, um, batten the hatches…” makes us sound like we’re financially savvy. We’re fiscal smarty pantses. We’re reading the signs and deciding accordingly.
I know, I know. It’s also a grim reality.
Please don’t mistake this little observation for a lack of empathy for those who’ve had the wind knocked out of them by the downturn in the US economy. Believe me, I’m one of them! This is merely about the words used — ad naseum. It’s one of those instances where I unwittingly pick up on an over-repeated word or phrase and cannot stop noticing it when it crops up. It’s like listening to a speaker who has “Umisitis”. As soon as you realize they fill every silence with “um”, you can’t help but notice every single agonizing instance of it. Or when someone can’t relate a story without saying, “So he’s like…. and then she’s like…. but then he’s like….” You start anticipating every “like” to the point where you just want to pierce your eardrums with a lobster pick.
I propose we take advantage of this verbal tic and use it as an economic indicator. It could be shown as a graph depicting the number of instances “In these economic times…” is used in the daily media/conversation cycle. This would give us a good overall view of the Nation’s recovery. We can watch and rejoice as that phrase dwindles, or, dare I say, takes on a whole new meaning, such as, “In these economic times I’d be a damn fool to NOT buy a new hover boat!”
Naturally, this would require an unprecedented monitoring of American communication, a thankless job to say the least. But you know what? These economic ti…, I mean, the times in which we live beckon such sacrifices.