Subtitle: John Himmelman’s further descent into curmudgeonry.
I’ve seen my last movie in a movie theater. Unfortunately, it was Ironman 2, a big letdown after the first Ironman. Oh well. The movie itself had nothing to do with this decision. I still love watching movies, but for now on it will be in the comfort of my home.
So, you know what did it? Having to pay $9 to sit through a long string of TV commercials prior to the movie. These are commercials you cannot mute. You can’t get up and go to the fridge or switch to another channel. You’re held hostage as commercial after commercial blares out of the theater’s Dolby speakers. This practice began years ago with “The Jimmy Fund”. This caused a bit of controversy, but it was difficult to complain about helping sick kids without coming off as a misanthrope. Then they started sneaking in other commercials – usually one or two – irritating, but survivable. Having gotten away with that, they began adding more and more. Betsy and I walked out of Destinta Theater in Middletown, CT as the 5th commercial came on. We got our $18 refunded. At the Marquee Cinemas in Westbrook, we were assaulted by 8 commercials! And this was well after the movie was scheduled to begin. I’m not talking about coming attractions, mind you. I actually enjoy those. We’re talking about TV ads on the big screen.
A couple of people have suggested showing up later in order to bypass said assault. But then you run the risk of getting lousy seats.
And it’s just WRONG!
We pay a hefty price to see this entertainment! Add to this what we overpay at the snack bar. We should not be subjected to ads once the movie is slated to begin!
I know that some of you are rolling your eyes. You really don’t mind commercials. Well I hate them. In fact, my first blog entry was on how TV ads manage to annoy the bejeezus out of me.
When our son Jeff moved out, we turned his room into the entertainment room. It has a big screen TV, DVD player and surround sound. There’s a wide range of affordable refreshments downstairs and adult beverages. And a comfy lazyboy chair. When we want to watch a movie, we dim the lights and settle in. Amazingly, no one screams at us from the screen, trying to sell us stuff we don’t want.
I know I’m not alone in abandoning the theater experience. It’s probably part of the reason the theater owners are sullying what they offer by subjecting their paying customers to ad barrages. If I’m not there to see them, they can’t bother me.